Providing a comprehensive tourism offering: a daily challenge
To promote their region, tourist offices need to offer their visitors a complete and reliable range of services. Collecting and sharing up-to-date information is essential.
Why keep my data up to date?
Entering and updating your database is fundamental to improving the visibility and promoting the attractiveness of your region.
Your mission is to continuously improve the quantity of data collected, but also and above all the quality of the information (copyright, opening/closing times in relation to the season, menus, photos...).
The more up-to-date and complete your information is, the better it will be distributed.
But updating a tourism offer isn't that simple, because it's a time-consuming and repetitive task.
How do your socio-professionals distribute their information?
To ensure that travelers discovering your region are wellinformed, you ask your service providers to provide up-to-date information.
But manual data collection (by telephone, in person or by e-mail) monopolizes both your time and your human resources.
And as if that wasn't tedious enough... Your tourism service providers, accommodation providers, restaurant owners and activity providers don't have the reflex to inform you of changes (opening times, events, photos, services, etc.).
It's no longer a secret!
In the digital age, platforms have become increasingly important, creating a multitude of entry points. Your service providers don't have the reflex to share their essential data with you, and mostly turn to Facebook, Google My Business, TripAdvisor... to update their information.
Thanks to an Uska survey, we have identified the main distribution channels most used by your socio-professionals:
The survey highlighted two issues:
👉 Updating information is particularly repetitive and time-consuming for socio pros.
👉 Not everyone is aware of the extent to which tourist offices are able to disseminate their information.
Thanks to the robots developed by Uska, it's now possible to automatically "watch over"and collect data from your tourism service providers already on the web.
It saves time for service providers, who simply have to correct or complete the information. And for you, it allows you tooptimize data entry, provide personalized support and use an intuitive tool.
Questions about our solution? Would you like to see a demonstration of the tool? Let us know!
We'd be delighted to hear from you.
Switch to digital tools: time savings and efficiency guaranteed!
When it comes to collecting and updating data, Uska automates EVERYTHING!
And many tourist offices have understood this. No more lengthy update campaigns... The information you communicate must always be the right one.
But how do you go about it?
✅ O pt for an automated data collection tool like Dahub: you customize the questionnaires, schedule the mailing dates... and that's it! Follow-ups and integration on your TIS are done by our robots.
✅ Keep an eye on the information published online by your socio-professionals. It's an infinite (or almost infinite) source of information, allowing you to keep in touch without asking too much of them.
Uska's bonus: data suggestion.
In a nutshell: our robots detect information published online by your socio-professionals and suggest it to them, so they don't have to re-enter it. Read the article to find out more...
Encourage your socio-professionals to update their information online
Booking, TripAdvisor, Google My Business... have become the benchmarks for online tourism data in recent years. Tourism professionals instinctively turn to these platforms to update their information.
They 're not your enemy. On the contrary, they're a relevant source of information if you use them effectively.
All the more reason to continue raising awareness among your socio-professionals of the need to update their online info. 😁
Would you like to take the plunge into automatic data collection? Ask us for a demonstration of the Dahub tool 😉