The Dahub guide to prioritizing data migration

Step 1: Evaluate the data already in my possession prior to migration

Data migration can be costly and time-consuming, which is why you need to keep the same aging information system as long as possible. You've probably got some old data that's been lying dormant for a few years, and which isn't necessarily up to date.

Migrating poor-quality data has consequences, and can lead to poor dissemination of information, lost time, additional management costs...

So don't take the digital turn too seriously, and make the transition as smoothly as possible.

This transition is the perfect opportunity to clean up your database.

Ensuring optimal database quality

To migrate your data correctly, it's essential to know and understand the data to be migrated in terms of volume and content.

Don't miss the opportunity to sort and clean up before integrating your data into the new TIS : this will reduce time, cost and workload.

→ Determine the relevance of the offers concerned (quality)

Think of this first step as spring cleaning ! Improving the quality of your database starts with an inventory:

➡️ Detect incorrect and obsolete information : There's no need to keep and transfer tariff periods from 2017, for example, to the new TIS ...

➡️ Find and delete duplicates.

→ Define a scope and identify the format of the target TIS

This preliminary sorting allows us to set a perimeter. What does this mean?
Ask yourself the following questions:

➡️ What information am I prepared to lose?

➡️ Are the selected fields compatible with the TIS target fields?

➡️ Which information fields are essential?

Once you've answered these questions, you'll be able to decide which content is a priority for you to transfer.  

The opportunity for a simplified update campaign

Why not take advantage of the solutions offered by a partner like Uska, so that you can enter the new system with a qualified database ?

To help you manage your data during your migration, we offer you our expertise!

1- Launch an automated campaign based on a source database that may not be up to date

2- Retrieve relevant and qualitative information immediately

3- Transfer them to the new target database

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Bingo! You don't have to worry about updating, you save time training your teams and the database you arrive in already contains more information than before, in the right format.

The plus point: Our experts can even verify certain content automatically and in real time, without having to contact your socio-professionals. How do we do it?

Uska's high-performance robots are deployed across the web to capture the information that tourism providers have published online. Get opening times, location information and contact details on social networks without even asking.

You get up-to-date data in your new database. This saves you and your customers a considerable amount of time , as they don't have to enter the information , just check it!

Step 2: Migrate my data to the new system TIS

At this stage, you're probably wondering how your website, your brochures, your mobile applications... will continue to function as you move from a source database to a target database.

The challenge now is to avoid service disruptions. More clearly, it's vital to have the right information on the right communication tools.

Have you thought about this? Once you've migrated the data, will your website already be connected to the new TIS ? And what if it takes 3 months? Are you doing double data entry for 3 months, in both databases?

The main challenge in this second stage is project management. What are the possible strategies for migrating my data without impacting my communication tools?

➡️ The Big Bang strategy, as it's known in the trade, consists of simultaneously migrating data to the target database and reconnecting all communication tools to it.
Note that the risk of poor synchronization is significant, and may result in a more or less lengthy interruption of service.
Preferable if you have a reactive and organized team.

➡️ Gradual migration involves first migrating TIS and then migrating the website. And during the transition, you have to enter information in both information systems. Beware of the effort involved in double entry!
How long are you prepared to do this double entry?

➡️ Calling on a technical service provider who can set up automatic recopying so that the changeover can take place slowly, without downtime. This offers you the guarantee of virtually equivalent information during the migration period between the old and new TIS.

Uska's recommendation: Talk to your service provider and make sure that he or she accompanies you and clearly explains the planning and duration of the migration.

Step three: What's next?

That's it! Congratulations, you've successfully migrated your data to your new tool. One last question may arise: Are you sure that your new database is truly representative of your region's tourism offering?

How can I identify all the tourist activities in my area?

How do you identify new tourism service providers in your area? What human resources do you deploy for this kind of mission? What solutions can you put in place to efficiently and effortlessly monitor and canvass your pros?

These are essential questions to ask to ensure that you have an up-to-date database and the resources you need to enhance the attractiveness of your territory.

Now that you've got a new tool, don't you think it's time to make it more comprehensive and efficient? There are 100% connected solutions that can help you effortlesslyautomate the process of prospecting for new business.

Uska offers a range of services to help you take stock of all the information on tourism providers in your area that may be of interest to you.

The key is to obtain a prospecting list and contact all these new professionals, so that your database is all the more complete and representative of your territory.

Keep information up to date and current, without wasting time

Finally, the last step is to monitor the evolution of your offers in your territory, and to do this you will need to update your data regularly, so as to provide quality information.
This is often the most time-consuming subject for tourist offices.

Find out how we view this challenge and what solutions we can bring you in the next article.

You've migrated your data to your new TIS ! Find out in the next article how to keep your data up to date!

Would you like to take the plunge into automatic data collection? Ask us for a demonstration of the Dahub tool!