Change TIS, what strategy should you put in place to ensure a smooth migration of your data?

TIS, a real asset for promoting my region

What is TIS ?

Information is a tourist office's number 1 asset. Visitors trust you, and for them, you're the intermediary for disseminating tourist information.

Provided the information is rich and up to date.

What enables you to meet this challenge? Your TIS, to ensure the quality and accuracy of the information you enter.

This database provides an exhaustive, high-quality listing of your entire tourism offering: tourist sites, accommodation, restaurants....

Deployed and shared with all institutional players in the tourism sector, this collaborative tool is a key factor in the distribution of qualified information on communication media.

Ultimately, it is a central tool for revealing the richness and ensuring the attractiveness of its territory.

But is it really worth having a TIS in 2022?

"Even if the legitimacy of TIS is clear, is it really useful for your tourist offices?".
This is how Ludovic Dublanchet asks himself in his article Mon TIS va crack-er!.

👉 Lack ofcomprehensive information

👉 Ergonomic concerns, lack of functionality, unsuitable input modes

👉 Time-consuming aspect

As you can see: unattractive and sometimes far removed from your expectations, the use of a TIS may be called into question.

But despite these points of friction, there's no denying it: TIS is the most complete and usable medium for your teams. Enables you tofeed your communication media (online or physical). Provides essential data for tomorrow's digital tools developed by French startups. It also has the advantage of centralizing information and making it visible to all players in a region, for example...
It's going to be hard to do without it!

Convinced of its usefulness, a new impetus will animate your teams, driven by different objectives that motivate you:

✅ Find and free up time to be able toeffectively support your tourism professionals,

✅ Enrich and qualify your tourism offering,

✅ Distribute qualitative, up-to-date information via your communication vectors,

✅ Revisit the way you welcome and inform your visitors.

Spend 20% of your time updating for 80% success!

"We spend 80% of our time collecting/capturing info from service providers who will barely produce 20% of your site's visibility and your destination's riches." (My TIS will crack-er!).

In this mini guide, you'll discover what strategy to adopt to reverse the 80-20 trend, by spending more time promoting your territory and your socio-professionals, and 20% of your time collecting and entering information.

Need more information on the subject?
Please don't hesitate to contact us!