How do I select the right keywords for my Google listing?

Why is this important? 💡

Keywords are terms that Internet users enter into search engines to find establishments to visit. 

By adding the right keywords to your Google listing, you'll have a better chance of appearing in strategic search results for your business. Time and energy well spent, helping Google to judge your relevance to the user's search. The result: a higher position in the rankings and more customers attracted to you!

‍How tochoose them? 🤓

I promise, choosing keywords isn't that complicated! If you rack your brains for a few minutes, you should already have a few ideas.

The key is to analyze your business and its clientele. To help you, here are a few questions to ask yourself: 

• Who are your dream customers? Why would they visit your establishment?
• What keywords would they type in to find an establishment like yours?
• What products and/or services do you offer? Are there any you'd like to prioritize?
• What are your company's strengths?
• What elements do your main competitors emphas ize? 

And above all, remember that your keywords must portray your activity transparently! There's no point inserting inappropriate keywords, as this could penalize your visibility in search results. Instead, we advise you to focus on precise, well-thought-out terms that will add real value to your business listing.

Where to add them? 🤔

Once you've selected your priority keywords, it's time to position them! And as you'll see, there's no shortage of opportunities.

Here are a few ideas for optimization: 

✒ Edit your Google listing description

It's time to optimize your description! Although your description has no impact on your local SEO, it does play a role in reassuring visitors to your listing. The keywords you've chosen should make your establishment as attractive as possible, so don't hesitate to reuse them to write a great description.

🔍 Add new categories

Did you know that your profile can contain up to 10 categories? Including more than one will give you more details about your services and activities. We suggest you do a little research in the category drop-down menu, and if any of them match your targeted keywords: add them!

💻 Create themed Google posts

What could be better than these freshly selected keywords to give you ideas for publications? Although rarely used, Google Posts actively contribute to optimizing your local visibility. Google will see your investment as a sign of dynamism that could make all the difference to your competitors! 

💬 Work on the content of your responses to notices 

Your customers will leave you reviews which, if you're lucky, will contain some of your keywords. Unfortunately, you have no control over this! On the other hand, you're free to flesh out your response to reviews by inserting some of your keywords. It's great for your SEO, as long as it looks as natural as possible.